Use case: How Levnoshop had to move to a bigger warehouse thanks to Behavee
Updated: Feb 25
The cooperation with the 1-year-old online store began in October 2020. The owner was conscious of the untapped potential of online marketing. He wanted to have a better understanding of the customer’s behaviour on his website and of course increase his revenue.
Course of cooperation
In order to setup a successful strategy, it is important to understand what brings the client to us. In terms of his requirements and expectations. We often emphasize on frequent, open communication and flexible response to his needs. We provided access to the Behavee portal, allowing them to monitor the ongoing results of the setup campaigns.
About the client
The idea of wasting products that are no longer profitable led the owner to establish the Levno (English meaning - cheap) online store. Levnoshop.cz focuses on selling goods from the oversupply of sellers and offers it for a very reasonable price.
The goal of cooperation
After the initial consultation, we defined 3 fundamental points that required change:
Untapped potential of performance marketing
Lack of extraction from existing marketing data
Absence of clear strategy on individual online marketing channels
The client’s only request was to increase the growth whilst maintaining their current costs (keeping their PNO below 20%).
The road to results
First things first we had to find the most suitable channels. In this case it was Facebook, PPC and display campaigns. Levnoshop.cz sells various products. At first, this caused us problems because Facebook rejected the promotion of hundreds of products. After discussion with our Facebook account manager, we were able to quickly resolve this problem.
Collecting and analysing customer data
Optimization of online channels
Creation of online strategy
The results of our cooperation
Thanks to combining good products with quality online marketing, we managed to increase the average monthly sales from 1 million to 2 million in one months' time. The client was satisfied not just by the expected analytical approach but also with the personal one, which plays a key role in the cooperation.
Our goal in the ongoing cooperation is to enhance the position of the Levno brand in the Czech Republic and Slovakia and support its continuous growth. We want to cover all possible channels and by doing so double their annual sales.
Tip for you
Do you feel that you’re not using the full potential of your online marketing and want to increase your revenue?